The Three Brain Theory: Most of the things people do are not within their control. The brain uses about 20 percent of the body's entire energy. Ninety percent of the energy used by the brain is mostly done unconsciously, meaning that people only use about 10 percent in a conscious fashion.
One layer of the brain is called the New Brain also called Neocortex (the most external part of the brain), which is associated with higher thinking, preprocessing data, and deduction. The findings that this layer attains are then shared with the other layers of the brain.
The Middle Brain also called Limbic System is associated with feelings and processes emotions that you or I might be experiencing at any given time. One might say that it is the bedrock of what some call gut feelings. Of course, anything that this part of the brain feels is communicated with the other two brains.
The third brain is called the Reptilian Brain, which is where all decisions are ultimately made. This part of the brain sucks in all the information that the other two brains have gathered and uses the information to formulate the best decision.
This course is designed to teach you how to access this part of the brain and have massive influence over your customer's buying decisions.